Vehicle wrapping in Detroit is an effective marketing tool that offers businesses a unique way to advertise their services on the road. Unlike traditional paint jobs, wraps are easily removed without damaging the original car or truck finish, and they can be custom-designed to meet specific business goals. When done well, a wrap can transform your vehicle into a moving billboard that captures the attention of drivers and passengers alike. 
Mastering the Craft of Vehicle Wrap Design
The success of a vehicle wrap depends on more than just the right colors and graphics. The layout of the wrap is equally important, and effective layouts follow core tenets of good design principles such as hierarchy, balance, and contrast. These design elements can be used to effectively guide the viewer’s eye across your wrap and help them absorb key messaging at a glance. Still have questions about vehicle wrapping? Visit Us Here.
It’s also critical to consider the scale of your design and ensure that it fits the size of your vehicle. A design that looks great on a VW bug may look tiny when applied to the side of an 18-wheeler. If your design is too small, it won’t be visible and will fail to communicate your message.
When designing a vehicle wrap, it’s important to keep in mind that most viewers will only get a few seconds to absorb your message as they are on the move. This limited amount of time means that your primary message must be crystal clear and instantly comprehensible. Additionally, avoid including too many details that might distract from your main takeaway.
Before applying a wrap, the first step is to make sure that your graphic files are high-resolution and properly prepared for print. Blurry or pixelated images can detract from the professionalism of your wrap and leave a negative impression on viewers.
Once you have the files, it’s time to start working on the layout of your wrap. Use a program like Photoshop or Illustrator to create a template for your wrap and add a layer for each individual panel of the vehicle. Begin with the front door and work your way around to each of the other panels, making sure that you accurately represent the size and shape of each panel in your design. It’s also a good idea to add 5-10 inches of bleed on each edge of your design. This will ensure that your wrap is properly cut and won’t be left with any gaps or bubbles once it is applied to the vehicle.
After the wrap is applied to your vehicle, it will need to be heated using a heat gun to activate the adhesive material and form a long-term bond with the surface. It is a good idea to have a second person help with this process, as it can be difficult to apply the wrap over curves. Once the wrap is applied, it should be inspected for any air bubbles or imperfections and smoothed out using a rubber-edged plastic blade.